Dating industry size
The only other major site with that heavy a bias was Seeking Arrangement.com, a sugar-daddy dating site aimed at rich, older men who wanted to meet younger women.Founder Brandon Wade told Huff Post UK the split was currently eight women to every man, largely caused by the fact women can join for free, and men are expected to pay a subscription.
Other website owners have sought to diversify beyond the UK market to help keep the margins looking healthy.
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“The latter will find it increasingly tough going forward because they cannot match the investment in technology and resources that the larger sites can to keep their sites at the forefront.
White labeling can erode many of those problems, although some believe following that path can make your brand feel “soulless”.
Online dating is now so important to the UK economy that the Office of National Statistics recently added online dating to its basket of goods and services to calculate UK inflation rates.