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Dating industry size

The only other major site with that heavy a bias was Seeking, a sugar-daddy dating site aimed at rich, older men who wanted to meet younger women.Founder Brandon Wade told Huff Post UK the split was currently eight women to every man, largely caused by the fact women can join for free, and men are expected to pay a subscription.

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“I’ve adapted my focus to accruing profit in more affluent dating markets outside the UK, like Australia for instance.By clicking “I agree” below, you consent to the use by us and our third-party partners of cookies and data gathered from your use of our platforms.See our Privacy Policy and Third Party Partners to learn more about the use of data and your rights. Matthew Pitt, operations director at Global Personals, which is the driving force behind more than 7,500 dating sites globally, warned “if you are thinking of joining the industry now, you are very unlikely to be successful - unless you have very deep pockets and a differentiated dating offering”.“Nowadays it’s a mature industry with a few large players dominating the mainstream markets and smaller independents doing OK because they’ve got a strong brand,” Pitt said.“It’s traditionally a time for people to reassess their life priorities, meaning that relationships are front of mind, “ he told Huff Post UK.

Other website owners have sought to diversify beyond the UK market to help keep the margins looking healthy.

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“The latter will find it increasingly tough going forward because they cannot match the investment in technology and resources that the larger sites can to keep their sites at the forefront.

White labeling can erode many of those problems, although some believe following that path can make your brand feel “soulless”.

Online dating is now so important to the UK economy that the Office of National Statistics recently added online dating to its basket of goods and services to calculate UK inflation rates.